Portfolio

Exploiting technology, creativity and curiosity to generate persuasive content for measurable gain.

SUMMARY

15 years of professional multi-channel marketing experience from strategy and development to execution and measurement.  Cross-discipline content and campaign management with increasing levels of responsibility and exposure.  Open-minded and calculating with an eye on emerging methodologies and technologies.  Evolutionary communication technique that translates effectively across industries and mediums.

HIGHLIGHTS

• Management of 2013 Medical Device Excise Tax communications
• Corporate Responsibility communications including environmental impact figures, employee health and safety, community involvement
• Mobile application project management for international medical device sales force
• Program execution for syringe pump “group buy” and “buy back” campaigns
• Annual executive and senior sales management global events (2008 – current)
• Content audits (electronic) for legal and regulatory compliance
• Business development with Web site customizations for DHL, Advance Auto, Pepsi et al
• Corporate identity and brand launch www.xo.com (from Nextlink to XO Communications)
• Professional Services programs and partner communications for Lucent Technologies
• IT Help Desk program and communications launch for Mosaix–-

PROFESSIONAL EXPERIENCE

Global Marketing Programs Manager and Corporate Communications
Smiths Medical
January 2010 – Present
Norwell, MA
Global Marketing Manager responsible for International Program and Project Management across all Smiths Medical franchises. Work with the Executive Staff, Product Marketing and IT to ensure functional area and stakeholder support.

Webmaster, Marketing Communications
Smiths Medical
March 2008 – January 2010
Norwell, MA

• Content management of www.smiths-medical.com (external) and .net (intranet) site.
• PPC, SEM, SEO and Analytic tools
• Video production for corporate events and messaging

Online Sales Manager, Managed Accounts
Wearguard, an Aramark Company
April 2006 – March 2008
Norwell, MA

• Strategy management of all custom Web site development, launch and support for national account portfolio.  Customers include, McDonalds, Pepsi, Walgreens, Dollar-Thrifty and KFC.
• Project management and editorial responsibility for the Aramark managed account Web sites with online sales of over 10MM/annually.

Marketing, Communications Manager
XO Communications (formerly Nextlink)
May 2000 – July 2005
Reston, VA

• Launch of the corporate Intranet site for 7000 employees. Content development and application deployment.
• Total project management and editorial responsibility for launch and re-brand of www.xo.com , site content development, online brand strategy, design and deployment
• Launch of the electronic XO newsletter to 7,000+ employees (XOnline).

Web Marketing Editor
Nextlink Communications
August 1999 – April 2000
Bellevue, WA

• Identifying, managing and editing the delivery of all content for www.nextlink.com.
• Create and implement all internal Web policies and procedures.
• Providing direction on site design, branding message and architecture.
• Manage the implementation and training of the Web content management application.

Channel Program Manager
Lucent Technologies (formerly Moxaix)
September 1998 – July 1999
Redmond, WA

• Manage the development, launch online partner extranet www.mosaix.com/partners.
• Post all content using CMS.
• Development and Management of the Channel Marketing annual budget ($880,000).

Information Systems Technical Administrator
Mosaix Inc.
August 1996 – September 1998
Redmond, WA

• Responsible for assisting in daily management of corporate Help Desk (600 users).
• Manage acquisition and delivery of all capital IT equipment and maintenance of capital budget for same.
• Ensure software licensing compliance.
• ISO 9000 Quality System support and departmental documentation

EDUCATION

Suffolk University, Boston, MA

September 90 – May 92 (BA Candidate)

Communications Major

SPECIAL SKILLS
Copy Editing, Copy Writing, PowerPoint, Adobe Creative Suite, SnagIt, Word, HTML5, Project Management, Basecamp, Print Marketing, Camtasia, SharePoint, Affiliate Marketing, Excel, SEO, PPC, Social Media, Blogger (Google), Facebook Marketing, Twitter, Tumblr, GAN, Linkshare, Commission Junction, PepperJam, ShareASale, Amazon Associates, Joomla, Drupal, Advertising, WordPress.org, WordPress.com, Speech Writing, Presentations, Search Marketing, Analytics, Mobile Applications, Events, E-commerce, CMS